Chancellor Ludwig Erhard is visiting Gaggenau on April 22, 1964.
Ludwig Erhard winkt Menschenmenge zu, neben ihm Bürgermeister Josef Hollerbach, Erhard zieht an einer Zigarre. Josef Hollerbach an einem Rednerpult, Ludwig Erhard am Rednerpult, Schwenk über die Menschenmenge, Polizisten im Vordergrund, Schwenk auf Erhard am Rednerpult, v.E., klatschende Zuschauer, Schwenk auf ein Haus mit der Aufschrift "Eisenwerke", Menschen schauen aus den Fenstern, Erhard am Rednerpult, steigt vom Rednerpult. / Erhard mit Zigarre.
Context and analysis
The then Federal Chancellor Ludwig Erhard visited Gaggenau on April 22, 1964 on a campaign trip and gave a speech on the town hall square for the numerous people who had gathered. Afterwards there was a reception by the city administration and the Federal Chancellor signed the city's golden book. The audience at the public appearance sometimes has CDU- and Germany flags in their hands, which they wave. Erhard was greeted by the then mayor of Gaggenau, Josef Oskar Hollenbacher, who wears his splendid chain of office. The old coat of arms of the city of Gaggenau can be seen on the lectern. It shows an old grain measure in silver on the left and a vine knife in black in front of the red and white city flag on the right; this was changed in 1971. The film recordings of the visit seem very professional overall. They were rotated from different perspectives first from the left, then from the right and at the end again from the left. The crowd and the loose chain of police are panned several times. In the background the buildings of the Gaggenau ironworks can be seen, on whose balcony people are also crowding.
Ludwig Erhard is still closely associated with the introduction of the social market economy in the Federal Republic. He became Minister of Economic Affairs in the Adenauer government in 1949 and is considered the father of the 'economic miracle' that led to long-term growth in West Germany. The country became one of the leading industrial and exporting nations. Erhard's trademark is the big cigar, as seen also in the film. Ludwig Wilhelm Erhard was born on February 4, 1897 in Fürth, Central Franconia. He trained as a businessman and served in the artillery until he was seriously injured in the First World War. He is studying business administration, economics and sociology in a second course, which he completes with a doctorate. During the Second World War he worked as an economic policy advisor for the integration of the annexed areas of Austria, Poland and Lorraine. In 1942 Erhard set up the 'Institute for Industrial Research', which is financed by the 'Reichsgruppe Industrie' and which deals with planning the economy after the war.
Ludwig Erhard came to politics in 1945 when he joined the Bavarian cabinet as Minister of State for Trade and Industry. He advocates a liberal and social economic order. In 1947 Erhard worked on the preparations for the introduction of the D-Mark on behalf of the American and British occupying forces. One day before the date of the currency reform in 1948, Erhard practically single-handedly lifted the compulsory management and the price fixing for most goods that had previously been in force. This is considered to be one of the reasons for the subsequent 'economic miracle' of the Federal Republic founded in 1949. Erhard, who was not a member of the Christian democrats, became Minister of Economics in the first federal government under CDU Chancellor Konrad Adenauer in 1949 and remained in this office for the entire 14 years of Adenauer's reign. In 1963 he succeeded him as Chancellor and remained in this position for three years. His political activity, however, extends far beyond this period. The idea of the social market economy comes from the German economist Alfred Müller-Armack. Dynamic competition and the rules of supply and demand are combined with certain state regulations to eliminate injustices, e.g. to avoid cartel formation. Ludwig Erhard added the ideals of guaranteed freedom, social security and social justice, which was expressed in his political motto "Prosperity for all"; that's what he called the book about his work in 1957. The social security systems that still exist in Germany today based on this policy.
Eisenwerke Gaggenau AG
The long, eventful and interesting history of Eisenwerke Gaggenau AG began in the 17th century when it was founded by market count Ludwig Wilhelm von Baden as a Gaggenau hammer mill (iron smelter, hammer mill and nail smithy). In the period that followed, the plant was successful with the production of steam engines, agricultural machinery, armaments, gas and coal stoves. In the 19th century, the company first specialized in enamelled advertising signs and stoves, and later very successfully on bicycles. This made Eisenwerke Gaggenau AG - the name was changed to a stock corporation in 1888 - the first large industrial company in the Murg Valley with a large product range. During the Second World War, the plant was badly damaged by bombs (see film "Neubau Hauptstrasse"). In the time of the economic miracle and currency reform, it was able to bring better gas and coal stoves with lower consumption to the market thanks to new developments. In addition, electric ovens and heating and ventilation systems were sold successfully across Europe. The company has been part of the 'Bosch und Siemens Hausgeräte' group since 1995 and became a 100% subsidiary of Bosch in 2015 as 'BSH Hausgeräte'. Today's product portfolio includes high-quality ovens and hobs, ventilation systems and other large kitchen appliances, which have been produced in Lipsheim, Alsace, among others, since 1997. In contrast, the company is no longer represented in Gaggenau itself.André Pörner
Erhard, Ludwig (Bundeskanzler); Hollenbach, Josel Osker (Bürgermeister Gaggenau)
Places and monuments
ERHARD, Ludwig, Wohlstand für Alle. Econ Verlag: Düsseldorf 1957; Eisenwerke Gaggenau: http://michael-fluerscheim.de/geschichte-der-eisenwerke gaggenau/, https://de.wikipedia.org/wiki/Gaggenau_Hausgeräte#Geschichte (konsultiert 15.11.2020); Josef Hollerbach: https://de.wikipedia.org/wiki/Josef_Hollerbach (konsultiert 15.11.2020); Ludwig Erhard: http://www.deutsche-bundeskanzler.de/erhard_ludwig.shtml; https://www.bundeskanzlerin.de/bkin-de/kanzleramt/bundeskanzler-seit-1949/ludwig-erhard; http://www.geschichtsverein-koengen.de/Erhard.htm; https://de.wikipedia.org/wiki/Ludwig_Erhard#Parteimitgliedschaft (konsultiert 15.11.2020); Soziale Marktwirtschaft: https://de.wikipedia.org/wiki/Soziale_Marktwirtschaft#Begriff; https://studyflix.de/wirtschaft/soziale-marktwirtschaft-1857 (konsultiert 15.11.2020).
- This film analysis is still in progress. It may therefore be incomplete and contain errors.